SoulGoods and Nike created a collaborate that celebrates Chinese youth and redefining sports culture for the next generation. Highlighting the growth of sneaker culture and communities in Greater China. The three Dunk Highs, representing the ’80s, ’90s and 2000s, are an expression of the Beijing-based retailer’s roots in basketball, music, style and art.
Each shoe embodies specific characters and stories tied to each decade. The SoulGoods x Nike Dunk High ’80s references the style found in classic basketball films and local street ball. The ’90s model represents the rock and hip-hop enthusiasts of the club scene. The 2000s model nods to longtime sneaker collectors and artists who witnessed the previous decades.
The footwear features graphic details like a “Soul Tiger” icon and the SoulGoods motto, “From Beijing to the World.” While the ’80s and ’90s versions have more neutral uppers, the 2000s model has a pink and blue print and the words “Never Change” and “Always Change.”
SoulGoods Nike Dunk High Release Date
Look for the SoulGoods x Nike Dunk High styles to release throughout November and December at select retailers and Nike.com.
SoulGoods x Nike Dunk High “80s”Color: Medium Grey/Black
Style Code: DR1415-001
Release Date: Holiday 2022
Price: TBA
Color: Military Green/Black
Style Code: DR1415-200
Release Date: Holiday 2022
Price: TBA
Style Code: TBA
Release Date: Holiday 2022
Price: TBA
